Nigerian music icon Tiwa Savage has raised concerns about the growing disconnect between musicians and their fans.
Speaking during a recent interview, the Afrobeats superstar emphasized that many artists today fail to establish genuine connections with their audiences, a factor she believes is crucial to sustaining a long-lasting music career.
“Music Is About Emotion, Not Just Charts”
Tiwa Savage, known for her soulful hits and charismatic performances, stressed that music is more than just a commercial product.
“A lot of musicians are not connecting with their fans the way they should,” she remarked.
“Music is supposed to create emotions and memories, but some artists are focused only on streaming numbers and chart positions.”
She explained that building a strong bond with fans requires more than just releasing songs. Instead, it involves storytelling, authenticity, and a willingness to engage deeply with listeners both online and offline.
According to Tiwa Savage, the increasing pressure to deliver chart-topping hits has made many artists lose sight of what truly matters.
She highlighted how some musicians focus solely on algorithms and trends, neglecting the emotional depth that music should convey.
“Fans want to see the real you. They want to feel that their favorite artist understands them, and that only happens when you make music that speaks to their hearts, not just their playlists.” she said.
She cited her colleagues as examples of artists who are always in the conversation and have a lifestyle that fans love.
According to Savage,
“Wizkid, Davido, and Burna Boy are trending not just because of their music, but because they have established strong relationships with their fans.”
Reflecting on her journey, she credited her fans for being the foundation of her success.
“Without my fans, I wouldn’t be here. They are my family, and I never take that for granted,” she said.
Tiwa Savage concluded by urging musicians to prioritize authenticity and emotional connection in their craft. She encouraged artists to focus on creating timeless music that resonates with fans, rather than chasing fleeting trends.